Swan Agency has been Maine’s original and successful Inn/B&B brokerage since 1986.
Since 1986, Swan Agency has been a leading brokerage in Maine’s Inns and Bed & Breakfasts. Sellers trust Swan Agency to promote their properties to a worldwide audience and understand the nuances of the hospitality industry. Buyers trust us to help them find the property that is right for them as a lifestyle, a home, a job and an investment.
Over the years, we have expanded into other commercial brokerage, including restaurants and event venues. The past several years have been remarkable for Maine’s thriving hospitality industry, and we’re proud to have successfully matched many buyers with sellers. As we look ahead to 2026, we anticipate continued momentum and remain committed to guiding clients through every step of this complex process.
With the merger of Swan Agency with Portside Real Estate Group, we will continue to successfully match buyers and sellers.
Buying or selling an inn can be a relatively long process. We don’t just take part in a quick transaction, we establish relationships. The sale is not our goal. Your success is our goal. And our relationship doesn’t end at the closing table.
We are fully immersed in the hospitality industry and focus on selling Maine Inns, Bed & Breakfasts and commercial real estate with a hospitality component, including restaurants and event venues. We have been in your shoes, whether as buyer or seller. We offer years of cultivated contacts and resources for every aspect of your business, from acquisition to operations to preparing your inn for sale and beyond. Maine hospitality lenders, attorneys, tax accountants, hospitality association leaders, reservation systems, vendors, you name it
Dana Moos
Hospitality Investment Broker
Dana Moos is Maine’s leading hospitality investment broker, specializing in inns, boutique hotels, motels, restaurants, and event venues across the state.
An accomplished innkeeper and published cookbook author, Dana combines first-hand hospitality experience with two decades in commercial real estate development to deliver unmatched expertise to her clients.
A native Washingtonian, Dana and her husband Greg “escaped” to Maine in 2004, purchasing The Kingsleigh Inn in Southwest Harbor. Like many who dream of inn ownership, she embraced Maine’s promise of a slower, more intentional lifestyle—“Maine, the way life should be.” Dana’s years as an innkeeper also gave her the empathy and insight that only come from living the lifestyle herself—managing staff, welcoming guests, and balancing the many moving parts of a hospitality business. This hands-on perspective allows her to connect deeply with aspiring innkeepers, as she has walked the very path they’re considering.
Since 2008, Dana has been exclusively dedicated to hospitality brokerage, launching her career under Don Johnson, one of the industry’s pioneers. With over $240 million in successful transactions, she has established herself as a trusted advisor to both buyers and sellers. Her deep knowledge of tourism and hospitality, coupled with strengths in marketing, financial analysis, and creative vision, consistently reveals the hidden potential in every property.
Dana is known for guiding clients through the complexities of hospitality transactions with precision and care. Always accessible and highly responsive, she takes pride in truly listening to her clients’ goals and pairing them with the right opportunities.
Read a bit more about Dana’s background.
Diane Pace
Hospitality Investment Broker
Diane Pace has an extensive corporate marketing background and wanted to buy into the Maine hospitality lifestyle, like many inn buyers.
Diane was the owner of The Lighthouse Inn in York Beach since 2013. Diane came to Dana to list the inn back in 2018, as she grew the business to a point where it made sense to sell to allow a buyer to realize additional potential. By March 2019 and closed on The Lighthouse Inn.
When Dana realized she was busy enough where it was time she needed the assistance of another lodging specialist, she mentioned the idea to Diane of coming to work with her in hospitality brokerage. Fortunately, Diane has had management in place at each of her inns, affording her the time to focus on hospitality brokerage with Dana.
Once The Lighthouse Inn sold in early 2019, Diane decided to take advantage of the strong Portland market and purchased one of Dana’s listings, West End Inn, which she then sold in December of 2021 in an off market deal (as she was approached by an interested buyer).
Diane, Dana and 4 other investor partners purchased Smuggler’s Cove Inn in East Boothbay in March of 2021. When an opportunity arose to sell a couple years later, Diane then purchased The Inn at English Meadows in Kennebunk in late 2023.
Together, We Have You Covered
Since Swan Agency has long been involved in hospitality brokerage, they’ve always put emphasis on the lodging and hospitality ‘specialist‘, as an agent who has owned and operated their own inn, that allow them to not just talk the talk, but walk the walk. And staying current in the industry allows us to best represent our clients.
Both Dana and Diane enjoy working with people, establishing relationships, and nurturing them. We understand the importance of the relationship, not just the sale. Between us, we are very well versed in all aspects of the industry, from operations and staffing, to marketing, culinary, reservation systems, renovations and more. Kim Swan (center) has long been a lodging and hospitality owner and investor. Diane and Dana have been inn owners, operators and investor partners. So between the three of us, we truly stand behind what we sell, and we strive to help contribute to Maine’s hospitality industry in every way we can.
The three of us don’t just talk the talk, we walk the walk. We are your Hospitality Investment Specialists.
We don't sell real estate, we sell a lifestyle. And we know the lifestyle.
There are many nuances to consider when buying or selling a commercial business in Maine. At Swan Agency at Portside Real Estate Group, we bring years of cultivated contacts and resources to every stage of the process—from acquisition to operations to preparing your business or property for sale and beyond. Our network includes Maine business lenders, attorneys, tax accountants, hospitality and tourism leaders, reservation system vendors, and more. We’ve been Maine business owners and investors ourselves, of properties both large and small—so we really do know the business. Our team offers the experience and expertise that today’s challenging real estate market demands. Our backgrounds are as varied and compelling as the buyers and sellers we serve, allowing us to connect deeply with our clients and fully understand their goals. We own businesses. We volunteer. We serve on boards. We invest. We write cookbooks and scripts. We support our communities. We design and decorate. We love pets! We walk, hike, paint, fish, sail, and ski. We live the Maine lifestyle—and we love it. Because we understand Maine, we understand our clients. We help give buyers the tools they need to make their dream a reality. And sellers the tools to plan their exit strategy.
Contact The Maine Inn Team to get started…
Photos from the Hospitality Maine Summits and industry events, with me, Vanessa Santarelli, Your Maine Concierge, Mark and Buzz from Topside Inn, Jon and Bruce from Old Saco Inn, Paul (Vanessa was taking the photo of us at the table), Joan Hopkins with Clark Insurance, Millicent and Renato from Glenmoor by the Sea with our Hospitality Maine branded Geary’s beer! Maine Travel Maven Hilary Nangle with me at a Hospitality Maine Happy Hour event. And that’s me at a Hospitality Maine summit with a best mocktail award! And I also participated in the Hospitality Maine Restaurant Expo in 2019 with a tasting demo.We fully embrace Hospitality Maine and support our industry with a passion!
A Tribute and Throwback to 2008!
Don Johnson was a former innkeeper of several inns on Mount Desert Island, (his favorite the former Inn at Canoe Point in Bar Harbor) and was an icon in the inn brokerage business.
He began holding aspiring innkeeper seminars back in the late 80s with The Swan Agency. He offered weekend seminars held at inns around the state that he appropriately named “Inn Your Dreams”!
I met Don in 2003 when I reached out to discuss an inn that was on the market, The Kingsleigh Inn, and Don ended up representing me and my husband when we purchased The Kingsleigh in March 2004. We actually took a seminar a couple of months after we purchased, just to understand what we might not have known.
I started working with Don in 2008, and this was our first team mailer!
Don sadly passed away far too early in 2011.
On so many occasions I think of him.
I hope Don is smiling down on me 💙
