The Maine Inn Team

Welcome to Swan Agency Real Estate, Maine’s original Inn/B&B brokerage. Since 1986, our Company has been a leading brokerage in Maine’s Inns and Bed & Breakfasts. Sellers trust Swan Agency to promote their properties to a worldwide audience and understand the nuances of the Inn business. Buyers trust us to help them find the property that is right for them as a lifestyle, a home, a job and an investment.

​Buying or selling an inn can be a relatively long process. We don’t just take part in a quick transaction, we establish relationships. The sale is not our goal. Your success is our goal. And our relationship doesn’t end at the closing table.


​We are fully immersed in the hospitality industry and focus on selling Maine Inns, Bed & Breakfasts and commercial real estate with a hospitality component, including restaurants and event venues. We have been in your shoes, whether as buyer or seller. We offer years of cultivated contacts and resources for every aspect of your business, from acquisition to operations to preparing your inn for sale and beyond. Maine hospitality lenders, attorneys, tax accountants, hospitality association leaders, reservation systems, vendors, you name it.

Dana Moos and Tori Baron - The Maine Inn Team

Tori Baron

Tori Baron and her husband Robin purchased The James Place Inn in Freeport in 2006 and in June 2019, they sold to a lovely couple to take the reign. Being an innkeeper has made Tori well versed in buying an inn, selling an inn, and what it takes to successfully operate an inn.


She has made a career of helping people, having a background in service, marketing, and accounting prior to realizing her dream to own and operate an inn. This brought Tori and her family from Michigan to Maine and it has been a love affair ever since.


​The desire to share knowledge and expertise and to help others realize their dream to be part of the hospitality industry, are what makes joining Swan Agency Real Estate the logical next step in Tori’s career.


“Exploring Maine and all that it has to offer is a favorite pastime, as is sharing those experiences with others. While innkeeping can be a demanding job, it is a very rewarding lifestyle”

Dana Moos

Dana Moos is a Maine inn broker, a, former Maine Innkeeper and cookbook author selling inns, hotels and boutique motels throughout Maine.


Dana is a native Washingtonian who grew up in the DC suburbs of Maryland and moved to Maine in 2004 to purchase The Kingsleigh Inn in Southwest Harbor with her husband Greg. Like many dreaming of inn ownership and escaping the rat race, she has fully embraced a more enjoyable pace; “Maine, the way life should be” and can’t imagine not living in Maine.


Dana has been a lodging broker in Maine since 2008, with over 62 million in inn sales and is well versed in the tourism and hospitality industry. Her strengths in marketing, the financials, understanding of tourism and hospitality and creative vision for seeing a property’s potential help buyers and sellers alike. Dana understands the nuances of a hospitality transaction and guides her clients through the intricate steps to a successful closing and beyond. She prides herself on being accessible, very responsive and really listens to her clients’ needs.


“I don’t sell real estate, I sell a lifestyle. And my relationship with my clients doesn’t end at the closing table”.

Tori and her husband hired Dana to list their inn and in June 2019, they handed over the torch to new owners.


Several months prior to closing on the inn, Dana shared thoughts with Tori about wanting to expand her business, as she considered the possibility of bringing on a new specialist/agent to work with as a team, one also experienced in the hospitality industry. Dana appreciated Tori’s understanding of the market, the financials and what operating today’s inn entails in the ever changing landscape of OTAs (online travel agencies) such as, Expedia and AirBnB.


Both Dana and Tori are enthusiastic and passionate about tourism and hospitality and share the understanding that offering hospitable service is the foundation of building and maintaining client relationships. Between us we have 20 years of innkeeping experience. Hospitality is in our genes. You either have it or you have to work at it. We have it!


Soon after several planning meetings and discussions, The Maine Inn Team was formed.

We don't sell real estate, we sell a lifestyle. And we know the lifestyle. We help give buyers the tools they need to make their dream a reality. And sellers the tools to plan their exit strategy.

Contact The Maine Inn Team to get started…

Don Johnson, a former innkeeper of several inns on Mount Desert Island, (his favorite the former Inn at Canoe Point in Bar Harbor) was an icon in the inn brokerage business. He began holding aspiring innkeeper seminars back in the late 80s with The Swan Agency and sadly passed away in 2011. We are paying homage to Don by continuing the seminars he proudly named “Inn Your Dreams”. Check out the Aspiring Innkeeper Workshop Schedule.

​This photo was taken at the 2019 Hospitality Maine Summit at Sugarloaf in November. Left to right, that’s me (Dana), Vanessa Santarelli, Your Maine Concierge, Tori Baron, Mark Osborne and Buzz Makarewicz from Topside Inn.

We work Maine. We play Maine. We ARE Maine.