My Focus with Sellers
Along with marketing inns and bed and breakfasts in Maine, I focus on the Maine lifestyle—the emotional elements that draw people to innkeeping: food, wine, travel, art, entertaining, and the joy of sharing your personal style. Innkeeping isn’t just a business; it’s a lifestyle, an investment, and a home.
My blog is more than a space to showcase client listings—it’s a place to explore the passions that define innkeepers and this industry as a whole. Many buyers who are drawn to owning an inn are foodies, entertainers, travelers, and design enthusiasts. They love hosting, decorating, and embracing the Maine way of life. At the same time, they’re looking for a solid investment and want to understand how to grow the business for future returns.
That’s where experience makes a difference. It takes both an innkeeper and an inn investor to know how to balance lifestyle with profitability. It also takes an eye for design, quality photography, and the ability to tell a story—skills I bring to every project. This perspective allows me to support both buyers and sellers, applying the same focus to an inn’s marketing as to the unique journey of the innkeeper behind it.
Social Media
Facebook, Twitter/X and Instagram are essential tools in today’s internet marketing world, both professionally and personally. I have thousands of followers who see my posts and reels. I post information about my listings, about innkeeping, historic homes, Maine travel, Maine tourism and the industry, restaurants, food, and in general, anything to show people why we love Maine and why we love travel. I have a Facebook page devoted solely to my Maine lodging and hospitality brokerage.
The Importance of Images
I upload photos for each listing to a Google photo album, as well as Instagram and other platforms. This allows me to post every image with searchable tags, keywords, and phrases that can be shared across the internet. When a potential buyer requests more information—whether through me or another broker—these photo albums can easily be shared by link or email, making them especially valuable for out-of-town buyers.
Because the MLS limits the number of photos, having an unlimited, well-organized photo album is a far more effective visual tool. Captivating prospective buyers with imagery is essential, and I take this seriously. I use a high-quality Canon DSLR camera with multiple lenses to capture each property at its best—interiors, exteriors, vignettes, and even food shots when relevant. High-quality images not only showcase a listing but also convey perceived value.
Every property I represent, in every price range, receives the same photographic attention. In most cases, I hire a professional photographer for interiors and drone work to highlight a property from every angle. Today, robust photo sharing and visually compelling presentation aren’t optional—they’re essential elements of effective real estate marketing.
Marketing and Photoblogging
Professional Associations
I am a REALTOR® and member of the National Association of Realtors and Midcoast Board of Realtors. I am also a member of Hospitality Maine, and Maine Office of Tourism. I subscribe to the Multiple Listing Service, MLS and belong to the Maine Association of Realtors. All of my listings receive equal advertising exposure, photographic treatment and are submitted to the same online sites (unless restricted by the Seller).
Personal Web Marketing and Social Media
Web Marketing Statistics
Check out my blog post, “Why List With Me?”
On a 4-6 week basis at minimum, I send my listing clients a set of comprehensive web statistics report detailing the top content, key search terms, length of visit, etc. for each listing.
In a slower market, this is of particular importance as there may not be as many showings and feedback to report, yet the stats show there is an online pulse.It also gives all sellers an opportunity to see what listings are of interest.
In 2024, I had over 113,000 visits to my website!
