My Focus with Sellers
Facebook, Twitter and Instagram are essential tools in today’s internet marketing world, both professionally and personally. I have thousands of Twitter followers who see my posts and several thousand connections on Facebook. I post information about my listings, about innkeeping, historic homes, Maine travel, Maine tourism and the industry, restaurants, food, and in general, anything to show people why we love Maine and why we love travel. I have a Facebook page devoted solely to my Maine lodging and hospitality brokerage.
The Importance of Images
I upload photos for each listing to a Google photo album as well as Flickr, Instagram and other various sites. This allows me to post each photo using searchable tags, or key words or phrases which can be shared across the internet. When a potential buyer requests more information from myself or another broker, these photo sharing files can be emailed and shared across the internet. This can be of great importance for the out of town buyer. We are limited with the number of photos in the MLS so having an unlimited photo sharing file is a much better visual tool. Captivating the prospective buyer with images is imperative. I have a high quality Canon DSLR with several lenses which allow me to best capture the image for my client, whether an interior, exterior, vignette or food shot. Quality images in a listing often convey perceived value. Every listing of mine in every price range receives the same photographic treatment. I may choose to hire a professional for interior and drone photos. Today, such photo sharing applications such as Pinterest and Instagram are essential in today’s marketing.
Marketing and Photoblogging
All of my listings receive equal advertising exposure, photographic treatment and are submitted to the same online sites (unless restricted by the Seller).
Personal Web Marketing and Social Media
Web Marketing Statistics
On about a monthly basis at minimum, I send my listing clients a set of comprehensive web statistics report detailing the top content, key search terms, length of visit, etc. for each listing.
In a slower market this is of particular importance as there may not be as many showings and feedback to report, yet the stats show there is an online pulse.