UNIQUE SELLING PROPOSITION: What is your USP?

What makes your inn unique? What makes your inn memorable? What makes your inn marketable? A strong USP. Your Unique Selling Proposition. Any time I speak about the Norumbega Inn in Camden, inevitably the response is “OH, the castle, I know that one!”.  Norumbega is an architectural wonder! I personally know from my inn ownership, how important …

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