INN YOUR DREAMS

Aspiring Innkeeper Seminars and Hospitality Workshops

Our seminars are Maine-centric, for buyers looking to purchase in Maine. We'll discuss Maine tourism and the state of the hospitality industry in Maine. It's never too soon or too late to learn. This is can be a relatively long process. Buyers and Brokers establish relationships, they don't just take part in a quick transaction. 

Don Johnson, a former innkeeper of several inns on Mount Desert Island, (his favorite the former Inn at Canoe Point) was an icon in the inn brokerage business. He began holding aspiring innkeeper seminars back in the late 80s with The Swan Agency and sadly passed away in 2011. We are paying homage to Don by continuing the seminars he named "Inn Your Dreams".

​I don't sell real estate, I sell a lifestyle. I help give buyers the tools they need to make their dream a reality.
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*Two Day Weekend Aspiring Innkeeper Seminars (as Don would say, "So you think you want to be an innkeeper?")

*One Day Practical Hands On Workshop for Aspiring Innkeepers
A full working day at an operating inn, hands on operations from breakfast to check out, housekeeping, check-in, concierge, etc.

*Three to Four Hour Workshops for Current Innkeepers:
Marketing

• social media
• curating content
• analytics
• reputation management
• website review
• networking/partnering

Financials/Reservation System

• effective rate management
• budgeting
• managing the OTAs
• yield management
• creating additional revenue streams
• packaging
• ​exit strategy

General Operations

• overview
• staffing
• delegating
• effective time management
• best practices
• ​maintenance

F&B (food & beverage)

• Cost Control
• Purchasing
• Breakfast - plating, garnishing, creating the WOW factor
• additional F&B revenue streams
• ​beer, wine or liquor license, yes or no?

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Dates, locations and pricing for our seminars will be announced soon!