My Focus With Sellers
Along with marketing inns and bed and breakfasts in Maine, I focus on the Maine lifestyle; some of the more emotional common elements which draw us to innkeeping - food, wine, travel, art, entertaining and sharing your personal style; as a lifestyle, an investment and a home. My blogs aren't simply a vehicle to display my clients’ listings, but a place to discuss all of the things that make innkeepers what they are. So many people looking to buy an inn are foodies, they love to entertain family and friends, decorate, travel and they love the Maine way of life. It takes an experienced innkeeper to know just how to do this; it also takes someone with an eye for design, quality photography and the ability to tell a story. This is also very helpful when assisting buyers as my focus can be applied to an innkeeper and the inn's web marketing just the same.
Social Media
Facebook, Twitter and Instagram have become essential tools in today’s internet marketing world, both professionally and personally. I have a current following of over 7,000 Twitter followers who see my posts every day, often multiple times daily and over 2,100 Facebook friends and hundreds of followers. I post information about my listings, about innkeeping, historic homes, Maine travel, Maine tourism and the industry, food, and in general, anything to show people why we love Maine and why we love travel. I have a Facebook page devoted solely to my Maine lodging and hospitality brokerage.
The Importance of Images
I upload photos for each listing to a Google photo album as well as Flickr, Instagram and other various sites. This allows me to post each photo using searchable tags, or key words or phrases which can be shared across the internet. When a potential buyer requests more information from myself or another broker, these photo sharing files can be emailed and shared across the internet. This can be of great importance for the out of town buyer. We are limited with the number of photos in the MLS so having an unlimited photo sharing file is a much better visual tool. Captivating the prospective buyer with images is imperative. I have a high quality Canon DSLR with several lenses which allow me to best capture the image for my client, whether an interior, exterior, vignette or food shot. Quality images in a listing often convey perceived value. Every listing of mine in every price range receives the same photographic treatment. Today, such photo sharing applications such as Pinterest and Instagram are essential in today's marketing.
Marketing and Photoblogging
National Association of Realtors used my personal photoblog as an example of personal branding in one of their accredited education courses. High quality photography is key in today's web savvy world. My Canon 40D and associated gear come with me wherever I go. I travel the state and am happy to capture its beauty for the rest of the world to see.
Professional Associations
I am a REALTOR® and member of the National Association of Realtors and Midcoast Board of Realtors. I am also a member of the Maine Innkeepers Association (now Hospitality Maine), and the newly formed ALP - Association for Lodging Professionals which is a single association comprised of both AIHP - Association of Independent Hospitality Professionals, and PAII - Professional Association of Innkeepers International. I subscribe to the Multiple Listing Service, MLS and belong to the Maine Association of Realtors. When a listing is entered as a residential listing as well as commercial, that listing is fed to the Sotheby's International Realty sites. Check out our Sotheby's International Realty marketing.
All of my listings receive equal advertising exposure, photographic treatment and are submitted to the same online sites (unless restricted by the Seller).
All of my listings receive equal advertising exposure, photographic treatment and are submitted to the same online sites (unless restricted by the Seller).
Personal Web Marketing and Social Media
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Web Marketing Statistics
On a monthly basis at minimum, I send my listing clients a set of comprehensive web statistics report detailing the top content, key search terms, length of visit, etc. for each listing.
In a slower market this is of particular importance as there may not be as many showings and feedback to report, yet the stats show there is an online pulse.
I provide stats reports for danamoos.com and mainelodgingbroker.com
IMPORTANT INFORMATION
Understanding Brokerage Relationships for Sellers; brokerage relationships.pdf - Read our agency disclosures.
carbon_monoxide_detection.pdf - changes in the Maine law
Future Sellers
If you are interested in a full assessment and recommendation of your property, to help enhance your operations, procedures, policies, reservation system, bookkeeping, marketing, etc in order to maximize your business, please contact me for a scope of work and associated fees. This could be a good step toward your short or long term goals and exit strategy.
We will also be offering one day workshops for future sellers which can be extremely helpful when thinking about your exit strategy.
We will also be offering one day workshops for future sellers which can be extremely helpful when thinking about your exit strategy.
