Sellers

My Focus

Along with marketing inns and B&B's in Maine, I focus on the Maine lifestyle; some of the more emotional common elements which draw us to innkeeping - food, wine, travel, art, entertaining and sharing your personal B&B style; as a lifestyle, an investment and a home. My blogs aren't simply a vehicle to display my clients’ listings, but a place to discuss all of the things that make innkeepers what they are. So many people looking to buy an inn are foodies, they love to entertain family and friends, decorate, travel and they love the Maine way of life. It takes an experienced innkeeper to know just how to do this; it also takes someone with an eye for design, quality photography and the ability to tell a story. This is also very helpful when assisting buyers as my focus can be applied to an innkeeper and the inn's web marketing just the same. Click to view a Mac Keynote presentation.

Introducing: The TechSavvyInnkeeper.com

I've created this site as a tool for the hospitality industry to keep up with web marketing trends. So much of the marketing I do as a REALTOR can be applied to the way hotels, inns, bed and breakfasts, restaurants and other recreational businesses perform their marketing too. We're both selling something - what I'm selling is just longer term! We both try to showcase the real estate or property but as important or even more important is the area surrounding the property. So over the past couple years, as I transitioned from Innkeeper to Lodging Broker, the time I've spent in online marketing research has been an invaluable learning tool that I wanted to share with those already in the hospitality business or those looking to get into it. Besides, it's easier to point someone to my website than to explain on a constant basis! You can subscribe to the feeds directly on the site or read them here.

Social Media

Twitter and Facebook have become essential tools in today’s internet marketing world, both professionally and personally. I have a current following of almost 6,000 followers who see my posts every day, often multiple times daily. I post information about my listings, about innkeeping, historic homes, Maine travel, Maine tourism and the industry, and in general, anything to show people why we love Maine. I have a Facebook page devoted solely to my lodging brokerage.

The Importance of Images

I upload photos for each listing to a Google program "Picasa Web" Albums as well as Flickr (Yahoo program), Tumblr, Panoramio and Posterous. This allows me to post each photo using searchable tags, or key words or phrases which can be shared across the internet. When a potential buyer requests more information from myself or another broker, these photo sharing files can be emailed and shared across the internet. This can be of great importance for the out of town buyer. We are limited with the number of photos in the MLS so having an unlimited photo sharing file is a much better visual tool. Captivating the prospective buyer with images is imperative. I have a high quality Canon DSLR with several lenses which allow me to best capture the image for my client, whether an interior, exterior, vignette or food shot. Quality images in a listing often convey perceived value. Every listing of mine in every price range receives the same photographic treatment.

Marketing and Photoblogging

National Association of Realtors used my personal photoblog as an example of personal branding in one of their accredited education courses. High quality photography is key in today's web savvy world. My Canon 40D and associated gear come with me wherever I go. I travel the state and am happy to capture its beauty for the rest of the world to see.

Personal Web Marketing

The Swan Agency Sotheby's International Realty's New Advertising Campaign

The Maine Lifestyle is the focus of our new marketing campaign.

I love this as I've marketed the Maine lifestyle; it's very relevant to the marketing the hospitality industry.

   We Work Maine

   We Play Maine

   We Are Maine...

We are Mobile...

Brick and mortar are no longer a priority when it comes to doing business. Mobility is key.

Web Marketing Statistics

On a monthly basis at minimum, I send my listing clients a set of comprehensive web statistics report detailing the top content, key search terms, length of visit, etc. for each listing.

In a slower market this is of particular importance as there may not be as many showings and feedback to report, yet the stats show there is an online pulse.

I provide stats reports for danamoos.com, mainelodgingbroker.com and mainelodgingbroker.posterous.com. I also forward the monthly reports from bedandbreakfastforsale.com

Downloadable Documents

Understanding Brokerage Relationships - "Form 3" - for Buyers and Sellers; Brokerage Representation and Disclosed Dual Agency, in my words...

Advertising Information for Sellers; Advertising Presentation for Sellers

Dana Moos - a short bio

Smoke and Carbon Monoxide Detectors - changes in the Maine law

Dana Moos, Broker and Lodging Specialist
The Swan Agency Sotheby's International Realty
43 Cottage Street Bar Harbor, Maine04609
Office (207)288-5818x39 iPhone(207)266-5604 (preferred)
www.danamoos.com dana.moos@swanagency.com